Do you read TechCrunch? If so, you’ve probably noticed how they integrate their other internet properties into the site in quite an ingenious way.

Several of the articles listed don’t link to subpages on techcrunch.com, but instead to some of their other sites; CrunchGear, MobileCrunch, etc..

Now, I’m not sure if this already exists on WPMU or not, but I wanted something similar for a normal, standalone wordpress installation.

That’s why I have created yet another plugin; External Permalinks.

You can use it in a variety of ways:

- As detailed above, to cross promote posts across your blog network.
- To link directly to a guest post author’s blog
- Etc, etc..

It’s excellent for doing traffic exchanges with other blogs; each blog simply posts an excerpt for an article on the other blog, and adds the external permalink.

This sends you some excellent quality traffic and no doubt alot of new subscribers.

The permalink is also changed in the RSS feed, so when the reader clicks on it to make a comment, they are automatically redirected to the external URL.

For download instructions, go to the dedicated page: External Permalinks.

Now, couldn’t you just include the external URL in the post text? Yes, but you won’t get the seamless integration this plugin provides.

With this plugin, you’ll get more clicks to the external site, especially in RSS readers as users most often click on the permalink URL or comments URL, both of which are redirected to the external URL. (Comments page is optional though)

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